The aim is to give the user the best possible, relevant results.
In a nutshell, when someone searches for something on Google, a few processes happen at once. By using relevant keywords within your copy, Google and other search engines will know what your content is about and show your website within search results when a user searches for something similar. Keywords therefore should be carefully chosen not only to describe your products and services, but also your business in general. This being said, keyword usage is extremely important. The same with the content, the more valuable it is, the better your site will rank. The more authoritative the link sources are, the better your site will rank. They look at your keyword placement, the quality of your content, the number of incoming links your website has, and where the links come from. Google looks at a number of ranking signals – more than 200 to be precise – when ranking your website. The aim is to make your web browsing experience as enjoyable and relevant as possible for users. It needs to effectively crawl and index as many websites as possible, and return the most relevant results to its users.
As a leading search engine, Google has a few important goals to reach.
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